What is Public Digital Identity (pdi)?

Public Digital Identity (pdi) is the name for the string of data that are programmed in the memory of an NFC chip. IdeAtics has granted patents in the US and Europe that describe this technology. Other players in the market are using similar or the same technology. Also some standards like the ‘smart poster’ use case of NFC forum and the Digital Link of GS1 are leveraging the IdeAtics patents. The essence is that a URL or URI is programmed in the tag. This same URL/URI represents a webpage that contains relevant functionalities and reference to data. This bootstrapping of a simple, static URL/URI to a rich interactive webpage is the basic technology principle on which the IdeAtics Public Domain Idetification and the IdeAtics IoT platform is operating.

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