Solutions for digital business in the physical world
Shape digital product, ship anywhere and share to connect.
The power of integrating QR’s or NFC’s in a physical product is unleashing a whole new way of doing business. At IdeAtics we have learned that there are three major business value areas.
In practise we see that the business case of a mix of these three business areas. To assess these individually and decide which case is targted as prime, heps in the development and execution. It supports you to take the right decisions along the way, to communicate with your stakeholders, and measure success. It is recommendable to take one case as a starting point and then evolve from there.
Provide each single physical product with a public digital identity, embedded in a QR code or in a NFC tag.
Shape – where you create a digital identity for the physical product with the main purpose to secure the authenticity of the product and provide a low-tech means of verifying across the globe with tens of millions of devices, that are able to check that authenticity. The business case is primarily on brand protection and preventing fake.
As supply chain become more complex and more fine grained reaching individual customers, the public digital identity provides full supply chain visibility and dynamic transactions.
Because every customer with a recent mobile device on iOS or Android can read QR’s and NFC’s, they can connect with the digital world of each individual physical product.